product design and branding 

In the rush of everyday routine, coffee is the perfect break to slow-down, spend time to respect material and environment. Naiv coffee company is a 3rd wave coffee brand design which aims to operate locally to create a community, use sustainable good quality coffee and create a stronger customer-barista experience where people slow-down. ‘Aura Moka Pot’ as a sub product of the Naiv Coffee Co. is a new concept to traditional moka pot coffee makers and the design of them. It aims to bring a new perspective to manual coffee making by perceiving the coffee making process as a whole experience. To achieve this, ‘Aura’ boosts the sensual properties of coffee preparation especially by means of visual and olfactive quality. 

‘Aura’ with its material choice provides a complete transparency for users to observe  the movement of water from bottom to top by slowly transforming into coffee. It’s unique form and fine details desires to highlight the value of good quality coffee and the craft coffee making. The coffee

making process turns into a ritual and an experience when the user takes time to

slow down with the help of the product.