graphic design

“Everybody talks about Lancers!”

Diversity, Socialization, Communication

For millennials gathering and spending time outside together is common, and it is usually accompanied by consuming low percentage alcohol. Young adults love to drink light beverages while they spend quality time together. Sparkling wine is increasing in its preferability due to its light and fresh taste. The label design for the brand ‘Lancers’ focuses on the sociability aspect around sparkling wine consumption. Visual language is simple and bold. Colorful images aim to emphasize the diversity of people, conversation, and gatherings. 

​